DESCRIPTION —
Ebury provides fast access to finance for over +15k SMEs across the World, and helps them to send money abroad at the lowest possible cost.
ROLE —
UX Designer
DATE —
Apr 2015 - Oct 2016
What did I do?
As a User Experience Designer, I led the design team and worked closely with the Product Owner to effectively deliver and execute business requirements by understanding the customers' needs. Overall, I helped improve the Omnichannel Experience for +15k SMEs in over 9 different countries.
- Interaction Design
- Usability Testing
- User Experience
- Brand identity
- Creative Direction
- Development
CHALLENGE —
Developing a new, simple payment experience that was more understandable, trustable and time-efficient.
VISION —
All-in-one payment page that maintains consistency across different devices.
ACTIONS —
• Face-to-Face interviews to identify joys and pains of our customers and better frame the problem
• Discover different solutions
• Weekly Usability Testing
• Evolutive process
Concept
Brand Identity and Website
CHALLENGE —
Rethink the way in which current and potential customers perceive the Ebury brand, centred around the modern consumer requirements of speed, security and simplicity.
VISION —
Create a new brand guidelines for Ebury to identify the most effective way of engaging the end user, underlining this company’s core values.
ACTIONS —
• Redesign the user flow
• Improve the on-boarding flow
• Think multi-device
